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Adobefashion explores the influence of internet culture on today’s digital fashion landscape. The internet, being a space dominated by Photoshopped and other manipulated imagery, plays a prominent role in our changing perception of reality. By translating Photoshopped forms into actual garments Adobefashion challenges the blurring line between our physical and digital reality. Could we still distinguish reality from manipulation and vice versa?

By rethinking the representation of fashion, this project aims to show that fashion goes far beyond the physical aspects of it. The work consists of collected digital images, photoshop experiments and translations of digital imagery into actual garments. The focus is not on the garments itself, it rather is about how they are perceived within a digital context. In collaboration with artist Tim Hollander an additional 50 books are published to elaborate on the significance of Adobefashion, accompanied by research and experiments. 


Project by Rosalie van Pinxteren


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Mark